Erica Zucco

Stories with heart.

I’m a mission-driven communications strategist and Emmy award-winning storyteller based in Seattle, Washington. Currently, I lead external and internal communications for one of the Northwest’s largest wastewater utilities. Previously, I managed environmental communications for the King County Executive Office after working as a journalist in New York, New Mexico, Texas and Washington. I excel at sharpening strategy, and shaping storytelling that cuts through noise by highlighting what connects us.

Strategy

Big Picture--->Results

Launching new policy initiatives. Building support for public investment. Uniting communities to take action, together. Advising senior leadership on advancing organizational mission. I turn the “big picture” into results with a high-energy approach and expertise in:

  • Community-focused storytelling & customer relationship communications
  • Reputation management, media engagement & public positioning
  • Executive messaging, thought leadership, and public speaking
  • Digital, social, and multimedia content ideation & creation
  • Internal communications

Storytelling

Emmy award-winning expertise

I’ve worked as a news reporter, environmental series producer, and network TV producer – pitching, shooting, crafting, and editing audience-driven content independently and collaboratively. At the heart of it all is the written word – and I have experience advancing organizational vision and objectives through news releases, speeches, policy messaging, and accessible public-facing content.

Video Storytelling

I’m passionate about shaping documentary-style content that turns complex information into compelling stories.

A laptop keyboard and a cup of coffee on a wooden table

The Whole Story

I build alignment across media, web, social, direct mail, and in-person touchpoints to ensure a consistent story.

Off Deadline

When I’m not clocked in...
Erica in a blue cap on a boat with the Seattle skyline behind her
The neon SIFF Cinema Uptown sign
Finley the golden retriever giving Erica a kiss on a ferry
An adobe church in northern New Mexico
A coffee cup outside a Seattle cafe in autumn
A tall stack of library books by a window
Erica smiling on a hike among fall leaves

My creativity is fueled by road trips, local coffee, days shooting photos around town, and a tall stack of holds from the King County Public Library. On the weekends, you’ll find me at the movies, catching a ferry, or baking while listening to KEXP.

Current ear candy...